Take the offspring of New Jack Swing, infuse with funky rock, add high energy performances, and you get the music of Farrad — a potent performer and songwriter who leaves crowds mesmerized, inspired, and bumping in unison to the beat.

Farrad debuted his first single, "The Way U Do", at Joe's Pub on New Year's Eve, 2009. Through a little hustle, a lot of excited audiences and great response to his music, momentum is building towards the release of his first solo album, "THE TIME IS NOW."

He appeared on the 2008 NewNowNext Awards on Logo with the Dazzle Dancers and he performed with Cazwell opening for Lady Gaga at the Highland Ballroom. Farrad has also rocked audiences at diverse venues such as BB King's, Sugarland, Santos Party House and The Delancey in NYC; as well as the Endup in San Francisco. He's also recently been confirmed to perform on the 2009 Pridefest Stage on the Hudson.

His influences include Tina Turner, Stevie Wonder, Mick Jagger and contemporary artists such as Beyonce, Prince and Andre 3000. Farrad commands a stage with precise choreography, unbridled passion, boundless energy and the singular focus to give the crowd more than they bargained for — infusing every song with power, theatrics, and ridiculously catchy hooks.

A regular in the downtown New York City performance scene, Farrad frequently plays to audiences that have a taste for the underground and a finger on the pulse of what inevitably becomes mainstream. He recently lent vocal, dance and acting talent to the internationally renowned Big Art Group and their meta-cinematic theatrical event, S.O.S.; touring New York City, Los Angeles, San Francisco and Montreal.

Having performed in groups and as a solo artist all over North America, Europe and Australia, Farrad’s excited to take his entire album to the dance floor and into the mainstream.

Get ready for clever, heavy-hitting, urban-crossover jams that won’t leave you sitting for long.

Raw emotion, precise delivery, and a whole lotta soul.